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Sunday, May 1, 2011

Dhari overseas weekend business

Dharti had an bumper opening at the box office in India, Canada, US, Australia & New Zealand but UK has played a huge spoilsport. Checking out the box office figures of Dharti , one is surely going to get a shocker by looking at the UK collections. 


After having a record weekend gross of 1.70 crores in India, Dharti has also grossed a record $375,000 overseas on just 45 prints. With this, the combined weekend gross of Dharti is 3.40 Crores, which is the biggest opening weekend for a Punjabi film beating Mel Karade Rabba (2010) by the same team that collected 2.8 Crores. Dharti (2011) has grossed 20% higher than Mel Karade Rabba (2010).

Breakup:
India: 1.67 Crores - Excellent
Australia: $136,000 -  Bumper
N. America: $162,000 - Excellent
UK: £18000 on 7 Screens - Under performed

Though the opening weekend is a record for any Punjabi film ever, the expected weekend gross of 4 crores at the Box Office could not be fulfilled. Some of the reasons that went against the film are the serious political theme, no room for romance or comedy, length of the film (just 2 hours and 6 minutes), UK under performance and also some part of the media/fans being extremely critical about the film. It must be noted that among all these negative factors against it, Dharti (2011) has scored huge 1st weekend and drops of 30-35% on monday can still ensure it to be among the top 3 biggest grosser of All Time in Punjabi Cinema.



source: http://www.cinepunjab.com/2011/04/dharti-box-office-update-uk-plays.html

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