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Friday, December 23, 2011

Don 2 Opening Day Business

Don 2 has had a very good first day of around 13.50 crore nett in Hindi with another 60-70 lakhs coming from the dubbed versions as per early estimates.
It is the fourth highest opening day in history and the second highest non holiday first day after Dabangg. The film will be dependent on trending and with mass centres under performing there is potential for good growth over the weekend but the problem may be content not going down too well in these areas.
The urban multiplexes have done extremely well but are unlikely to grow much as they are at very high levels on day one so a big final total is dependent on how the mass centres perform over the next few days.

The film has performed best in West Bengal and South but none of the circuits apart from Mysore have put up very huge numbers because of the mass centres under performing. Mysore has hardly any mass centres. In UP only Lucknow has performed well, in Rajasthan, the contribution is mainly from Jaipur while in East Punjab only Gurgaon and Chandigarh put up big numbers.

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