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Friday, December 2, 2011

The Dirty Picture takes excellent opening

The Dirty Picture had a strong start as it opened to 60-65% collections on average at multiplexes. The film was best in and around the Maharashtra area where the opening was 80%. Nizam was also very good with around 75%.

Delhi and Punjab opened to around 50-60% while Gujarat and Mysore were on the lower side. West Bengal also managed a good opening which is rare as not many films open well there.
The opening compares well with last weeks Desi Boyz and the film could put similar opening day collections or even better than that film despite a smaller release.

Single screens were also excellent with a 80-85% response. UP, CP, CI, Maharashtra and Nizam were all super strong.

The entertaining feel of the promos and the presence of Emraan Hashmi has really helped the single screens put up good numbers. All over the film opened better at single screens compared to multiplexes The Maharashtra belt is extraordinary with collections ahead of both Rockstar and Desi Boyz.

In Nagpur the biggest centre of CP Berar, Desi Boyz had a first day billing of 7 lakhs nett while The Dirty Picture is likely to cross 10 lakhs nett.

The single screens of Nizam have had fourth best opening this year after biggies like Bodyguard, Ra.One and Ready.


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