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Friday, January 21, 2011

Dhobi Ghaat Starts At Low Note


Dhobi Ghat had a slow start this morning in its first two shows at multiplexes but this was expected as it does not have the commercial elements in the film where the youth comes in on the first morning.

The opening was in the 25-30% region. There were some high end multiplexes which were around 35-40% but on the other hand there were other multiplexes with just 15% collections. The film has been released in an Hindi version and an Hindi/English version.

The Hindi/English version has been released at high end multiplexes of metroes while the Hindi version elsewhere.

Dhobi Ghat is a safe film as its costs should be recovered from non theatrical rights like Satellite and Video but its theatrical fate will depend on what happens from Friday evening onwards. These type of films normally depend on what happens from the Friday 6pm shows onwards and sometimes jump is very rapid in the evening.

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