She will be playing a mentor to a group of girls on the show, which is a hunt for the face of the channel. The show will see Genelia giving tips to the girls on shooting for ad videos, walking the ramp etc. And after the auditions, there will be one winner at the end of 13 episodes.
Genelia even tweeted about this saying, "Shooting after 3mnths, feels good, gr8 team n a new venture, reveal details in a couple of days".
source: http://www.bollywoodhungama.com/more/news/view/id/1436672
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