Shanghai fell flat on Sunday as collections could not grow as they did on Saturday and it grossed around 12 crore nett over the weekend.
The film had built a decent platform on Saturday to come out with a half decent weekend and good trending which would take the film into Monday on a good wicket but it was not to be.
The approx breakdown on the weekend are 3.25 crore nett on Friday, 4.25 crore nett on Saturday and 4.50 crore nett on Sunday.
Shanghai managed to get good reviews and with collections at low levels, this helped it put on growth on Saturday but eventually you need good word of mouth to keep going which the Sunday figures show is on the negative side for Shanghai.
For films like Shanghai it all boils down to word of mouth, these type of films can have the best reviews, the best marketing, even item songs but without good word of mouth they have no chance of succeeding.
source: http://www.boxofficeindia.com/boxnewsdetail.php?page=shownews&articleid=4537&nCat=
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