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Sunday, November 13, 2011

Rockstar showed jump in business on Saturday

Rockstar showed good growth on Saturday considering that collections were very good to on day one. The film collected around 11.25 crore nett on Saturday as per early estimates. The growth came mainly from high end multiplexes where collections jumped 15-30% and reached occupancies of 90%. Most multiplexes in the PVR, Inox and DT chains showed jumps in this range.

Other multiplexes were similar to Friday or with small gains depending on the location while mass centres were similar or down a bit. Looking at trends on Saturday, the film does have acceptance with a certain section of the audience in the metros and it remains to be seen where this audience can take the film.

The two day collections are around 21.50-21.75 crore nett and the weekend is looking at a 33-35 crore nett total and if the weekend comes out towards the high end of the range it is likely to indicate a hit film.

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