Akshay Kumar’s Once Upon A Time In Mumbaai 2 will be launched in style and with much fanfare this Diwali. There are elaborate plans to pitch it as an event movie in the making. So much so that while it will be readied to hit floors, a special promo would be cut well in advance to give audience a feel of what they could expect next year when the film actually hits the screens.
“This is a phenomenon which is more prevalent in Hollywood, where a promo is created afresh rather than being cut from the actual footage available,” says a prominent promo editor.
Milan Luthria, director of the original and now the sequel of Once Upon A Time In Mumbaai, confirms the news. “Yes, Once Upon A Time In Mumbaai 2 would have an even bigger canvas and it is imperative that the audience sees what’s in store for them right at the time when the film goes on floors. We just did a stage act at an awards function with Akshay to launch the film. On Diwali this year, we will release the promo,” he says.
source: http://www.deccanchronicle.com/entertainment/akki’s-next-have-grand-launch-480
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