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Friday, June 3, 2011

Ready opens as expected at single screens

The multiplexes opened bumper for Ready but single screens are even better. UP, Bihar, CP Berar, CI, Rajasthan, Gujarat and Saurashtra are simple mind boggling and practically 95-100% at most major screens in these areas. Surat, Rajkot, Lucknow, Kanpur, Jaipur, Jodhpur, Nagpur and Indore, all A centres had a phenomenal response at single screens.


The Mumbai multiplexes were not full this morning but they are never are due to spare capacity but single screens in Mumbai city opened to full houses. The West Bengal and Punjab single screens were not full at around 70-80%.

Delhi was strong as Liberty grossed 60,800 and Delite 16,660 both 100% for their 12.00 and 12.15 shows respectively.


As for comparisons with Dabangg which are inevitable, the opening is not as strong as Dabangg if we look at occupancies as Dabangg was practically 95-100% across the board apart from places like Mumbai city which hardly ever open while Ready has had a lower at opening at some places but it has a bigger release which means potential to gross even with lower occupancies. Also the small centres like Dehri, Kehda, Jhabu, Sarni etc are not as strong as Dabangg possibly due to the action factor in Dabangg.


source: http://www.boxofficeindia.com/boxnewsdetail.php?page=shownews&articleid=2951&nCat=box_office_news

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